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Shhhhh… META’s Brilliant Move Nobody is Talking About

Posted June 13, 2025

Davis Wilson

By Davis Wilson

Shhhhh… META’s Brilliant Move Nobody is Talking About

Mark Zuckerberg just fired a $14 billion shot across the bow of the AI arms race – and hardly anyone’s talking about it.

According to multiple reports, Meta is finalizing a deal to invest up to $14 billion into Scale AI, the quiet powerhouse behind the scenes of artificial intelligence.

Scale isn’t building chatbots or foundation models.

It’s building something more foundational: the data those models are trained on.

This isn’t just a big check. It’s a bet on what I believe will be the single most important moat in AI: data.

The Pillars of AI – And the One That Won’t Be Commoditized

AI rests on three legs: compute, algorithms, and data.

  • Compute refers to the hardware and infrastructure created by companies like Nvidia.
  • Algorithms are the mathematical models or methods that AI systems use to analyze data. OpenAI fits into this bucket.
  • The third pillar is data. It’s the lifeblood of AI. AI systems rely on vast amounts of data to learn patterns, make predictions, and continuously improve their performance.

What’s important to know is that eventually, compute and algorithms will likely converge toward parity.

This gives companies with unique, large-scale, and high-quality datasets a lasting competitive advantage.

That’s what makes Scale AI such a strategic asset. And that’s why Meta’s $14 billion investment may look like a steal in hindsight.

Scale AI: The Data Engine Behind the AI Boom

Scale AI is a data-processing startup that provides services to OpenAI, Meta, Google, the Department of Defense, General Motors, PayPal, Pinterest, Samsung, Toyota, Uber, and many more.

Scale AI’s clients task them with requests ranging from composing haikus and summarizing news articles to writing funny jokes in various languages.

Here’s a few real-world examples:

  • Tesla and Cruise hired Scale AI to label hundreds of thousands of stop signs to help train their autonomous vehicles.
  • Meta hired Scale AI to create 27,000 question-and-answer pairs to help train its AI chatbots on Instagram and Facebook.
  • The U.S. Army even hired Scale AI to help build datasets for its AI efforts.

To complete these tasks, Scale AI uses the least-tech savvy process imaginable: it employs an army of 100,000 low-skill laborers around the globe to create and label data manually.

Yes, the lifeblood of AI relies on 100,000 low-skill laborers in places like the Philippines, Vietnam, Kenya, Poland, and Brazil.

Here’s an example of a typical workflow:

  • A worker in the Philippines applies for a job to become an AI writing evaluator for Scale AI.
  • The worker is hired and assigned to write text that the model can use to learn how humans think. Sample assignments could include creating and answering such questions as: 'Explain the Cold War to a 5 year old,' or 'Write a story about dinosaurs,' or 'Give me some books about humanity’s first contact with aliens.'
  • Scale AI provides the writing samples to customers, like Meta, to train their AI models, with the goal of teaching them how to converse in more helpful and natural ways.
  • In the Philippines, the worker is paid on average $8 an hour.

It’s certainly not the sexiest AI-related business. Wang himself actually called his business “mundane and unsexy.”

The good news for Wang, however, is this “mundane and unsexy” business just earned him a $14 billion check from Meta for 49% of the company.

Why Meta Didn’t Buy Scale AI Outright

Unlike Microsoft’s outright partnership with OpenAI or Google’s acquisition-heavy approach, Meta is threading the regulatory needle.

By taking a 49% stake in Scale AI, Meta gets deep access to the company’s tools, talent, and infrastructure without triggering the antitrust alarm bells already ringing in D.C.

It’s a smart play.

Meta is currently on trial with the FTC and is under scrutiny over competitive practices.

Swallowing a high-profile AI startup could easily backfire.

Instead, Meta gets all the upside – without the paperwork.

This move mirrors recent strategies by Microsoft and Google, where major capital infusions unlocked talent and access without direct ownership.

Why This Matters for Investors

I’ve been bullish on Meta (META) for a while.

[Note: I own shares of META in my personal portfolio.]

This deal only sharpens my view.

Forget the headset hype and social media noise.

With this move, Meta didn’t just write a massive check to Scale AI.

They secured front-row access to the most valuable – and defensible – resource in artificial intelligence: high-quality data.

In a world where every model is trained on similar algorithms and chips, differentiated data is the edge.

And with this deal, Meta just bought itself a long-term advantage.

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